Gossip Girl taps ICD4D

Gossip Girl is a total guilty pleasure of mine. Initially intrigued by its being set in two posh, private Manhattan schools, I knew after watching the pilot that this would be my mindless TV joy. But recently I was unable to suspend my disbelief when GG’s world of shiny things attempted to fuse with ITC4D. Preppy cad Gabriel and his faux socialite sidekick Poppy (a name that’s even more fun in Afrikaans, doll) have been running all over New York pitching a business idea so obviously profitable that they have heaps of rich folks falling over themselves to invest after only vague elevator pitches at swanky cocktail parties. Problem is it’s all a con and they plan to skip town with the money. But that’s besides the point – what is their super convincing idea? Its very vaguely described as “backing a company that wants to provide wireless access to the developing world”. The really fun this about this idea is that the investors don’t seem to be in it for the warm charitable glow, but because it is set to triple their money “by the end of summer”. As fang-toothed Gabrielle tells a googly-eyed Serena van der Woodsen this startling prediction at a party, she responds with the following blithely unaware gem:

yes that's chuck in the background looking rightfully suspicious

"Come on, without you how else will all those African teenagers send in posts to Gossip Girl?"

Yes because that’s what African teenagers really want Serena – to gossip about whose shack has the shiniest tin roof. Later, as Gabriel schmoozes with more potential investors, he explains:

"The governments, the ISP's and the big companies need to use these satellites. We can be the only game in town" and implies that the free wireless is a happy consequence of the big business "Doing well by doing good"

"The governments, the ISP's and the big companies need to use these satellites. We can be the only game in town"

Satellites? I am so intrigued but, oh no! Before he can explain more about those pesky techno details, he puts on the money squeeze:

“There’s a ticking clock, some of the major Internet corporations are looking to do a similar thing. If we act now we block them completely and we make at least triple on our investment”

Are you convinced? Lily Bass was:

"You can tell your backers I'm in!"

"You can tell your backers I'm in!"

After 5 seconds of thought? Perhaps that last husband of Lily’s should have thought twice about leaving his Trump-esque fortune and company in this lady’s hands when he croaked.

In the next episode this delicious con continues with Poppy stepping up during a swish lunch with Georgina at the Russian Tea Room spinning more wireless yarn while drinking martinis and eating caviar:

business lunch

business lunch

G: Who knew you could bring wireless to third world countries? What a great job!

P: Yeah it’s really more of a passion that a job. I mean it gives so much to the children.

G: Of course! I mean they can look at faraway places and read Bible stories. Oh! They can download Kirk Cameron movies!

Ah, it’s all about the children, Kirk Cameron movies for development, yay! Having been recently immersed in ICT4D during my internship at the Technology for Emerging Markets Group and attending ICTD 2009, this was a total laugh. The idea that wireless internet for people who probably don’t even have computers could be a free side effect of a profitable business in Africa where governments needed some other awesome ass satellites. That browsing the internet to look at faraway places and Bible stories would be its main mode of improvement for poverty stricken children. The preposterous idea that people would have the speeds needed to download whole movies (using which computers and what storage if I may ask).

But I am too harsh, truly I expect GG writers to be experts in Manhattan and debutant balls, not technologists so all is forgiven. (Though I do wish they hadn’t rushed it in the end, I would have liked to see the take down of Gabriel and Poppy rather than have it tacked onto the final episode as a btw)

XOXO

Advertisements

Tags: , , , , , , , , , , , ,

5 Responses to “Gossip Girl taps ICD4D”

  1. shikoh Says:

    Hey…sent you a paper that might convince you otherwise, and you need to get some of my data on downloads not entire movies ofcourse but bits of it, and the sound tracks are a big deal…i dont about making multi-billion dollars, but it makes a lot of poor kids happy…

  2. ildarabbit Says:

    oh i have no doubt it would make them happy – i’m an internet addict myself! but its the profitability thing that really got me, would be interested to hear about your downloads data tho!

  3. shikoh Says:

    PS: i stopped watching GG, it was draining all my energy for higher education 🙂

  4. ildarabbit Says:

    lol! i couldn’t resist, see i used to teach at a fancy private all-girls school and it felt like it was my duty to try and understand that setting better 😉 tho in retrospect GG is so over the top i don’t think i learnt anything!

  5. gossiBing « ilda rabbit’s blog Says:

    […] just a feast of product placement and tech surprises! Last season there was the plot line featuring a lame technology for development scam and your blatant subtle placement of Vitamin Waters where ever possible (sometimes even obscuring […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: