Posts Tagged ‘Bing It’

gossiBing

April 28, 2010

Well, well Gossip Girl you are just a feast of product placement and tech surprises! Last season there was the plot line featuring a lame technology for development scam and your blatant subtle placement of Vitamin Waters where ever possible (sometimes even obscuring characters in the shot!). I thought I was done being surprised but in an unlikely alliance I’ve discovered that you’re now pimping Microsoft of all things!

I thought I was seeing things in an episode a while back where Dan needs some polaroid film for some or other contrived reason relating to a party (you can *never* have an episode of Gossip Girl without some kind of party or event, in fact the show seems to be an exercise in concocting events since these seem to be the only places where dramatic things can happen in this story universe). Anyway, good ol’ dad (the obvious pick for a character introducing new tech right) was all like “Don’t worry” tinkered on he keyboard for 2 seconds while this shot flashed:

Hello! That’s Bing! How’d that get there? Is Bing more Upper East Side than Google? And literally 2 seconds later Daddy Rufus declares that Polaroid film has been sorted – no scrolling through lists or getting out a credit card, seemingly Bing just makes it happen like that folks! I thought this was of once-off thing, but I should have known better. Gossip Girl must make some kind of contract with companies that stipulates multiple product placements in a season because in another recent episode the made a play for instilling “Bing It!” as a new catchphrase. While other shows, like House, have accepted “Google It” as a well-established term, last night I was amused to hear Eleanor Waldorf barking at the help to “Bing It!” when looking for a wedding venue (a quickie wedding being this week’s contrived party). Now I am kind of wondering – the only characters to pimp Bing so far have been parents. So will we be seeing the “youngsters” surreptitiously picking up the Bing torch, or are the stealth marketers aiming to pitch it at an older market here? Mmm, perhaps the narrator could pick up the phrasing: You know you Bing me. XOXO.

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